Instagram’s new “Drops” feature
Written By Mint Stalk
They never stop! Big techs recently have been releasing so many new interesting features and now, it’s Instagram’s turn again. The platform just created something awesome for the content creators, community managers and sellers to promote their latest products. This new feature is called “Drops” and it’s all about hyping up new products before they launch as well as other little technical perks on the side.
The word “Drop” is usually an e-commerce buzzword for new launches in the days leading up to their availability and Instagram is now stepping up its game when it comes to helping out sellers market and build some excitement by using eye-catching formats and reminders about consumers’ favourite upcoming items. This new e-commerce strategy will eventually include a checkout system and allow Instagram to collect transaction fees. According to an article published in Tech Crunch: “Like other online shopping offered through Instagram, consumers can make their Drops purchases directly in the Instagram app itself via Checkout on Instagram, not by visiting third-party websites. This model will eventually allow Instagram to collect fees on purchases — something that’s become a more important part of Facebook and Instagram’s overall business model in the wake of Apple’s privacy crackdown on iOS apps that impacts Facebook’s ad revenues.”
As a leading Digital and Creative Marketing Agency operating in the UAE, we witness and understand the aggressive competition within the retail industry as we see some of our clients trying to find new and innovative ways to sell their products as efficiently as possible. The Drops feature from Instagram will now help leverage these sales to a new level. It is not yet available everywhere (only in the US for now) but if you’re a retail business owner in Dubai, keep an eye out for this awesome new addition to the platform that will certainly yield results.
About Mint Stalk:
Mint Stalk is a Digital Marketing & Creative Agency in the UAE, supporting businesses with high quality Social Media Management, Branding, Creative Designs, Arabic Content, Campaigns, PR & more. Mint Stalk Marketing Agency offers both offline and online marketing support, as we understand that both your audience targeting and creative content must be on par, in order to convert customers and build brand loyalty.
Our company is split into different departments: as Mint Stalk Social Media Management Agency in the UAE, we handle all social media platforms, offering Instagram Management, Facebook Management, Twitter Management, LinkedIn Management, TikTok Management and Snapchat Management. We design creative posts, write quality Arabic and English captions, cover Instagram stories, on-site events, full community management, (responding to questions and comments from the public), run competitions, increase organic followers and increase page engagement to strengthen your brand. We always include short video content and moving GIFs as part of your social media content, to keep the page engaging and interactive. We work with a number of Social Media Influencers as part of our Influencer Management Services, through collaborations, barter deals and paid posts.
Mint Stalk Creative Agency has in-house Videographers for video production, professional Photographers, Graphic Designers, Creative Directors, Arabic content writers and English content writers. The Digital Marketing arm consists of UI/UX Website Developers, Social Media Managers, Google Ads Managers and SEO Specialists, who build targeted campaigns and focus on performance marketing.
Mint Stalk also supports a number of well-known multinational brands with Press Releases. As a PR Agency, we write both English and Arabic press releases, prepare the Press Kits and also distribute them for publishing. We work with Timeout Dubai, Forbes Magazine, Khaleej Times, Gulf News, Hotelier Middle East, Lovin Dubai and many other Media Outlets both locally and internationally.
Mint Stalk has built numerous brand guidelines and brand strategies for both corporate and lifestyle sectors, including banks and government entities. From storytelling to brand positioning, Mint Stalk can support with all branding and creative requirements.
Mint Stalk Marketing Agency caters to a wide range of industries. Some of our corporate clients and government entities include The Ministry of Artificial Intelligence, Sharjah Investment and Development Authority and Messefrankfurt. Some of our consumer and lifestyle brands include Anantara Hotels, St Regis, Americana Group and Jashanmal Retail. We love to support local businesses, so please feel free to reach out to our passionate team !
Mint Stalk
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