Merging blockchain and social media
Written By Mint Stalk
Yes, you read that right. Frank McCourt, a billionaire real estate tycoon, is investing over $100 million into reforming social media, apparently. This project has been named “Project Liberty” and revolves around the construction of a publicly accessible database of people’s social connections, according to Biznews. This initiative came about after users around the world stated their fear that big techs like Facebook have accumulated too much power on their data over the last decade and this concern was shared by Frank McCourt too. With these new reforms, he is hoping to be able to allow social media users to move records of their relationships between platforms as opposed to being restricted to the dominant apps. “In the same way that blockchain keeps information about the tokens in people’s digital wallets, it will do the same for social media”, according to Biznews.
From what we understand, this initiative will make the online economy more equitable and free social networks from corporate control and protect privacy in order to foster innovation and return the ownership of data to the individuals. Here’s what McCourt had to say: “Like so many others, I’ve watched with deepening distress as the technology meant to provide universal access to opportunity and bring us together has become a primary reason for extreme polarization, division, and inequity,” said McCourt. “Today’s social media platforms increasingly control our data, fuel division, erode our privacy, and threaten our democracies. These problems can’t be regulated away. It’s time to reinvent a new way forward. I’m committed to leveraging my expertise, networks, and resources to create a better public infrastructure for the internet — one that results in healthier societies and economies.” He basically wants to save the internet from big techs. How thoughtful of him.
As a leading Digital Marketing Agency operating in the UAE, we’ve seen so many things happening with big tech companies and it almost feels like no one is really doing anything about it. At least until Frank came along. We cannot wait to see how far this will go when it comes to business and online advertising, as something like this could very well affect the way digital campaigns are performed online.
About Mint Stalk:
Mint Stalk is a Digital Marketing & Creative Agency in the UAE, supporting businesses with high quality Social Media Management, Branding, Creative Designs, Arabic Content, Campaigns, PR & more. Mint Stalk Marketing Agency offers both offline and online marketing support, as we understand that both your audience targeting and creative content must be on par, in order to convert customers and build brand loyalty.
Our company is split into different departments: as Mint Stalk Social Media Management Agency in the UAE, we handle all social media platforms, offering Instagram Management, Facebook Management, Twitter Management, LinkedIn Management, TikTok Management and Snapchat Management. We design creative posts, write quality Arabic and English captions, cover Instagram stories, on-site events, full community management, (responding to questions and comments from the public), run competitions, increase organic followers and increase page engagement to strengthen your brand. We always include short video content and moving GIFs as part of your social media content, to keep the page engaging and interactive. We work with a number of Social Media Influencers as part of our Influencer Management Services, through collaborations, barter deals and paid posts.
Mint Stalk Creative Agency has in-house Videographers for video production, professional Photographers, Graphic Designers, Creative Directors, Arabic content writers and English content writers. The Digital Marketing arm consists of UI/UX Website Developers, Social Media Managers, Google Ads Managers and SEO Specialists, who build targeted campaigns and focus on performance marketing.
Mint Stalk also supports a number of well-known multinational brands with Press Releases. As a PR Agency, we write both English and Arabic press releases, prepare the Press Kits and also distribute them for publishing. We work with Timeout Dubai, Forbes Magazine, Khaleej Times, Gulf News, Hotelier Middle East, Lovin Dubai and many other Media Outlets both locally and internationally.
Mint Stalk has built numerous brand guidelines and brand strategies for both corporate and lifestyle sectors, including banks and government entities. From storytelling to brand positioning, Mint Stalk can support with all branding and creative requirements.
Mint Stalk Marketing Agency caters to a wide range of industries. Some of our corporate clients and government entities include The Ministry of Artificial Intelligence, Sharjah Investment and Development Authority and Messefrankfurt. Some of our consumer and lifestyle brands include Anantara Hotels, St Regis, Americana Group and Jashanmal Retail. We love to support local businesses, so please feel free to reach out to our passionate team !
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