Website Architecture — What is it and how can you use it to its full potential

Written By Mint Stalk

Website visitors can be ruthless. If your website took an additional second to load or displayed some annoying bright color that the visitor didn’t find appealing, some of them won’t even give you a chance and just leave as quickly as they came. According to Hubspot, one in two people will leave a website after visiting just one page — you definitely don’t have a lot of time to make a good impression.

One of the things that we’ve learnt over the years as a leading Digital Marketing Agency operating in the UAE is that it’s important to structure your site in an intuitive and easy-to-navigate way. People don’t want to spend hours looking for information or waiting for the pages to load — you have to present everything to them on a silver platter, which is not always easy to do but definitely not impossible. When it comes to website architecture, it is reflected through internal linking and plays a key role in helping users find the information they’re seeking as well as helping search engine crawlers understand the relationship between different pages, according to Hubspot. Here are a few good practices we always apply when it comes to our own clients:

• Create a straight-forward top-level navigation menu. Don’t create too many and make sure that the name of each tab delivers the promised content. People don’t want to be clicking on “About” just to be presented with products and other irrelevant information.
• Keep your URL’s simple and user-friendly, just like this: www.minstalk.com/blogger/twitter-tips

It’s annoying when you have something like this: www.example.com/#9243uyf92bc2bcn2oino2&category=w78rh. Creating subdirectories might help too.

• Model your website after the top players in the industry. You’re not copying anything, you’re simply getting inspired and readjusting the good examples to your own needs. Major brands got it right and you can learn from them.
• Keep it consistent. Don’t use different fonts or change tonality — keep it the same throughout as it is more pleasant to the eye and it just makes more sense and looks more legit.
• Make sure visitors don’t have to click too many times to see the entirety of your website. Keep it concise and make sure users can click-through all the sub-category pages within 3 or 4 clicks.
• Implement SEO — that’s something we’ll never repeat enough. Make your website visible through keywords.

There you go!

About Mint Stalk:

Mint Stalk is a Digital Marketing & Creative Agency in the UAE, supporting businesses with high quality Social Media Management, Branding, Creative Designs, Arabic Content, Campaigns, PR & more. Mint Stalk Marketing Agency offers both offline and online marketing support, as we understand that both your audience targeting and creative content must be on par, in order to convert customers and build brand loyalty.

Our company is split into different departments: as Mint Stalk Social Media Management Agency in the UAE, we handle all social media platforms, offering Instagram Management, Facebook Management, Twitter Management, LinkedIn Management, TikTok Management and Snapchat Management. We design creative posts, write quality Arabic and English captions, cover Instagram stories, on-site events, full community management, (responding to questions and comments from the public), run competitions, increase organic followers and increase page engagement to strengthen your brand. We always include short video content and moving GIFs as part of your social media content, to keep the page engaging and interactive. We work with a number of Social Media Influencers as part of our Influencer Management Services, through collaborations, barter deals and paid posts.

Mint Stalk Creative Agency has in-house Videographers for video production, professional Photographers, Graphic Designers, Creative Directors, Arabic content writers and English content writers. The Digital Marketing arm consists of UI/UX Website Developers, Social Media Managers, Google Ads Managers and SEO Specialists, who build targeted campaigns and focus on performance marketing.

Mint Stalk also supports a number of well-known multinational brands with Press Releases. As a PR Agency, we write both English and Arabic press releases, prepare the Press Kits and also distribute them for publishing. We work with Timeout Dubai, Forbes Magazine, Khaleej Times, Gulf News, Hotelier Middle East, Lovin Dubai and many other Media Outlets both locally and internationally.

Mint Stalk has built numerous brand guidelines and brand strategies for both corporate and lifestyle sectors, including banks and government entities. From storytelling to brand positioning, Mint Stalk can support with all branding and creative requirements.

Mint Stalk Marketing Agency caters to a wide range of industries. Some of our corporate clients and government entities include The Ministry of Artificial Intelligence, Sharjah Investment and Development Authority and Messefrankfurt. Some of our consumer and lifestyle brands include Anantara Hotels, St Regis, Americana Group and Jashanmal Retail. We love to support local businesses, so please feel free to reach out to our passionate team !

Mint Stalk

A Fresh Way To Grow Your Brand.

Visit: www.mintstalk.com

Email: info@mintstalk.com